Imessage Apple has been in the center of many public debates for years for different bubble messages. If you receive a text message from another Apple device, the iPessage application on the iPhone, iPad, and Mac shows the message received in a blue bubble while it appears in green if sent from a non-apple device, such as an Android phone, like an Android phone, like a cellphone Android.
The past reports have shown that blue bubbles are often seen as status symbols, creating cracks between Apple and non-Apple users – especially among young people. Users with green bubbles have experienced snarky comments, ridicule among friends and family, and even intimidation at school (via WSJ). As a result, we see many users turning to the iPhone to avoid social aliensions. This phenomenon is very common in countries like the US where users are very dependent on SMS for communication instead of instant messaging applications such as WhatsApp or Telegram.
The past reports have shown that blue bubbles are often seen as status symbols, creating cracks between Apple and non-Apple users – especially among young people. Users with green bubbles have experienced snarky comments, ridicule among friends and family, and even intimidation at school (via WSJ). As a result, we see many users turning to the iPhone to avoid social aliensions. This phenomenon is very common in countries like the US where users are very dependent on SMS for communication instead of instant messaging applications such as WhatsApp or Telegram.
To match this feature, Google introduces support for RCS – or rich communication services, which is a messaging protocol that uses an internet connection to support almost all the imessage features we mentioned above. However, unlike iMessage, RCS is not limited or controlled by any telephone brand, and therefore is available for wider use.
RCS has been positioned as the successor to SMS and MMS since its introduction for a decade ago. The original RCS initiative was “formed by a group of leading industrial players” in 2007 and in 2008 the RCS director committee was created by GSMA (through GSMA). However, services have been quite a lot in limbo because of the incompatibility between different operators – and perhaps their lack of intention to implement a smooth communication channel that connects different operators together. To match with these features, Google introduces support for RCS – or rich communication services, which is a messaging protocol that uses an internet connection to support almost all the imessage features we mentioned above. However, unlike iMessage, RCS is not limited or controlled by any telephone brand, and therefore is available for wider use.
RCS has been positioned as the successor to SMS and MMS since its introduction for a decade ago. The original RCS initiative was “formed by a group of leading industrial players” in 2007 and in 2008 the RCS director committee was created by GSMA (through GSMA). However, this service is quite a lot in limbo because of the incompatibility between different operators – and perhaps their lack of intention to implement a smooth communication channel that connects various joint operators.
